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Tool

Marketplace Profit Calculator

Enter a product and see referral, fulfillment, storage, and return-cost estimates across Amazon FBA, Walmart, Shopify, and Etsy.

Product inputs
Net profit
$10.38
Profit margin
34.6%
Total fees
$8.61

Healthy margin

At 34.6% net margin, this SKU has room to absorb returns, advertising, and seasonal fee shifts.

Fee breakdown

  • Referral$4.50
  • Fulfillment$3.22
  • Storage$0.09
  • Returns$0.80

Where your revenue goes

Assumptions & limitations
  • Estimates depend on the selected marketplace and category and on the verified fee rules available for that combination.
  • Some marketplace fees are tiered or conditional. Where tiers are verified (for example Amazon Apparel, Beauty, Grocery, and Electronics), the calculator applies the tier matching your selling price.
  • Shopify results use the Basic plan online card rate (2.9% + $0.30). Other Shopify plans have different rates, and Shopify subscription-plan costs (for example the $39/month Basic plan fee) are not included.
  • Etsy results use the US payment-processing rate (3% + $0.25); rates vary by country. Etsy Offsite Ads fees (12% or 15%, conditional) are not included. The $0.20 listing fee is charged per sale here, though it actually covers a 4-month listing period.
  • Amazon Books results exclude the $1.80 per-item closing fee for Media items.
  • Amazon storage uses the January–September standard-size rate; the Q4 peak rate is not modeled.
  • Walmart estimates cover only categories with a verified Walmart rate (Electronics, Home & Kitchen, Apparel) and the verified WFS Small ≤ 1 lb fulfillment fee. Unsupported combinations are flagged above instead of being estimated.
  • eBay is not currently supported by this calculator. See the Marketplace Fee Database for verified eBay fees.
  • Return-cost and package-size (cubic-foot) figures are rough modeling assumptions, not verified marketplace fee data.
  • Results are estimates. Always confirm current applicable fees in the official marketplace sources linked in the Fee Database.

Fee data last reviewed: June–October 2026, varying by marketplace and fee. Per-fee verification dates are shown in the Fee Database.

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