Tool
Marketplace Profit Calculator
Enter a product and see referral, fulfillment, storage, and return-cost estimates across Amazon FBA, Walmart, Shopify, and Etsy.
Product inputs
Net profit
$10.38
Profit margin
34.6%
Total fees
$8.61
Healthy margin
At 34.6% net margin, this SKU has room to absorb returns, advertising, and seasonal fee shifts.
Fee breakdown
- Referral$4.50
- Fulfillment$3.22
- Storage$0.09
- Returns$0.80
Where your revenue goes
Assumptions & limitations
- Estimates depend on the selected marketplace and category and on the verified fee rules available for that combination.
- Some marketplace fees are tiered or conditional. Where tiers are verified (for example Amazon Apparel, Beauty, Grocery, and Electronics), the calculator applies the tier matching your selling price.
- Shopify results use the Basic plan online card rate (2.9% + $0.30). Other Shopify plans have different rates, and Shopify subscription-plan costs (for example the $39/month Basic plan fee) are not included.
- Etsy results use the US payment-processing rate (3% + $0.25); rates vary by country. Etsy Offsite Ads fees (12% or 15%, conditional) are not included. The $0.20 listing fee is charged per sale here, though it actually covers a 4-month listing period.
- Amazon Books results exclude the $1.80 per-item closing fee for Media items.
- Amazon storage uses the January–September standard-size rate; the Q4 peak rate is not modeled.
- Walmart estimates cover only categories with a verified Walmart rate (Electronics, Home & Kitchen, Apparel) and the verified WFS Small ≤ 1 lb fulfillment fee. Unsupported combinations are flagged above instead of being estimated.
- eBay is not currently supported by this calculator. See the Marketplace Fee Database for verified eBay fees.
- Return-cost and package-size (cubic-foot) figures are rough modeling assumptions, not verified marketplace fee data.
- Results are estimates. Always confirm current applicable fees in the official marketplace sources linked in the Fee Database.
Fee data last reviewed: June–October 2026, varying by marketplace and fee. Per-fee verification dates are shown in the Fee Database.
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